Context

This project originally started years ago as my very first website design during design studies. After rediscovering the original Adobe XD file years later, I decided to completely recreate the experience using a more mature understanding of UX, emotional design and visual storytelling.

Strategy / Design Thinking

The redesign was built around sensory psychology and emotional association.

The goal was not simply to design a coffee shop website, but to create a digital experience that subconsciously activates feelings connected to coffee culture, comfort, peace and enjoyment.

Coffee became the emotional center of the interface. Through warm tones, layered compositions, oversized visuals, expressive typography and atmospheric layouts, the design was intentionally created to trigger associations with:

• smell
• taste
• warmth
• calmness
• routine
• “ćejf” culture

The strategy behind the experience was deeply psychological:
if users emotionally start craving coffee while scrolling through the website, they are already mentally connected to the café itself.

Visual Direction

The redesign combines:

• out-of-grid layouts
• editorial-inspired typography
• oversized visuals
• layered composition
• atmospheric spacing

to make the website feel more immersive and emotionally driven rather than purely informational.

The visual system intentionally avoids feeling overly corporate or structured. Instead, the interface feels urban, artistic, calm and sensory-oriented, mirroring the atmosphere of the café itself.

UX Improvements

• Stronger visual storytelling
• Clearer content rhythm and hierarchy
• More intentional CTA placement
• Better balance between creativity and usability
• More immersive visual flow
• Editorial-style section transitions

Emotional Positioning

The website was strategically designed to make users subconsciously associate Minijatura with premium coffee, comfort and atmosphere before even physically visiting the location.

The goal was to transform passive visitors into future guests through emotional and sensory design cues alone.

Key Takeaway

This project helped me explore how digital interfaces can communicate emotion, atmosphere and sensory perception rather than simply displaying information.