Challenge

The goal was to create an e-commerce experience that reflects the uniqueness and emotional identity of the brand while supporting scalable online selling.

Strategy / Design Thinking

The webshop combines clean layouts, strong visual storytelling and carefully structured product pages to support both emotional branding and usability.

Development / System Thinking

The project included WooCommerce customization, POD integrations, online payment setup and adapting the storefront for international audiences.

Key Takeaway

This project strengthened my understanding of balancing branding, e-commerce UX and technical implementation.

Key Decisions / UX Improvements

• Story-driven product presentation
• Simplified product browsing
• Structured WooCommerce customization
• International-ready setup
• POD workflow integration