Challenge

The existing website had several UX and accessibility issues, including weak contrast, unclear CTA hierarchy, poor content structure and a visual presentation that did not reflect the reputation of the hotel.

Strategy / Design thinking

The concept combines Sarajevo history with a modern hospitality experience. The goal was to present the hotel as iconic but not outdated, recognizable but digitally modern, and connected to the experience of the city itself.

Interaction concept

Although the Figma design is static, the intended experience includes parallax, layered scrolling and motion-based storytelling to make the site feel more immersive and premium.

Key takeaway

This project explores how design can preserve historical identity while repositioning a legacy brand for a modern audience.

Key decisions / UX improvements

• Improved readability through contrast and clean typography
• Clearer booking CTA placement
• Simplified information hierarchy
• Stronger visual focus on rooms, hotel atmosphere and Sarajevo experience
• Booking area designed to make planning a stay feel simple and inviting