ASA Banka – Web Development (Redesign of Corporate Website)
Project Role and involvement
UX Research, Web Design, Web Development, WordPress Development | Independent
Tools
Figma, WordPress, ACF, PHP
Project Description
I redesigned and continuously developed ASA Banka’s corporate website, translating an established banking brand into a clearer and more contemporary digital experience. The project had to work within an existing custom WordPress/PHP architecture, a large information base and strict corporate branding, so the challenge was to improve usability without disrupting a live, content-heavy platform.
Key Design/Development Directions
The main priority was reducing cognitive load on pages where users need to compare products, conditions and next steps. I reorganized navigation, strengthened visual hierarchy and introduced predictable page patterns so information could be scanned rather than decoded. I chose reusable ACF structures over one-off page builds because consistency and maintainability mattered as much as visual flexibility. Elementor templates were integrated selectively through shortcodes where they added editing flexibility without replacing the custom theme logic. For careers, I moved beyond a vacancy-list model and redesigned the journey around employer branding, clearer expectations and a simpler application flow. The work required balancing user clarity, corporate rules, technical constraints and long-term content management.
Project Outcome
Created a more consistent, easier-to-navigate and better optimized corporate website, while strengthening employer branding and supporting measurable growth in traffic and job applications.
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